The RenMind software collective started out in 2010 as a series of projects between company owners Luke Armstrong (RenMind) and a friend Shawn Clapper (C-Blend). RenMind's clients kept asking for things that didn't exist in the software-as-a-service space, so we would build a small proof of concept.  When they wanted better versions of the concepts we'd turn them into web based applications.  These apps were designed to provide value for local businesses with missions like: getting more reviews (GatherOpinion), capturing contacts through coupons (CouponTracks) and even manage online contests (ContestHero). By the beginning of 2014 it was becoming clear that we should find a way for these applications to work together.  We got the nod to unify the existing app logins, and RenMind Network was born. In 2015 we began work on building a new core application to replace our open source mass email delivery tool (CaptiveCrowd).  By the end of 2015 we had hired our 6th full time employee and we added the final touches to the foundation of our unified network of marketing software.

And that brings us to RenMind’s Wire and Cable offerings... let’s clarify what they really are:

RenMind Wire is a communication software specifically designed for any local business. Wire does everything you need to capture new connections and communicate with them more regularly. You start by simply publishing engaging messages to your information feed.  Next you would promote those messages to your social media networks.  Ideally, when your social media followers click to read your message, you'll capture their info and turn them into a connection.  RenMind Wire uses reviews, coupons, contests and landing pages to capture contact information. This turns social media followers into connections you can directly contact through powerful email messaging tools.  RenMind Wire can be a great partner for promoting your existing website but many local businesses may discover that Wire could replace the need for a traditional website completely.

The Cable offering from RenMind is a management software specifically designed for assisting communication efforts across multiple business brands and locations. Cable is really multiple Wire accounts bundled together and managed from an administrative level. It’s designed for marketers with multiple clients, franchises, or branches in mind, so they can setup resources and templates for their users.  Cable managers can take the reins and direct marketing efforts across an unlimited amount of user channels.
 
We want to change who has access to marketing software and help small business owners gain ground. Are we excited? You bet, but as always we’re focused on the future. RenMind has just scratched the surface on what companies of all sizes can do to market themselves. We even have a catalog of dozens of other R&D projects that we can leverage for future development. Stay tuned, there will be a lot more to watch with Cable, Wire and RenMind.

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RenMind / RenMind Network - Roadmap / Milestones